Official journal of the european marketing academy. In jim, international marketing is conceptualized within two general domains. Track citations for all items by rss feed is something missing from the series or not right. Role of relationship marketing in competitive marketing. International journal of marketing and business communication. It publishes articles of interest to an international audience and at the leading edge of consumer research throughout the world. Business source complete, ulrichs web, cabells directory, proquest, ischolar, indian citation indexici frequency. This research hasnt been cited in any other publications. Marketing planning, market orientation and business performance. A case study of benq debacle shuhui sophy cheng assistant professor department of communication arts. Contributions addressing any aspect of international marketing are welcome.
Combining the results for all three journals we found that the proportion of. International journal of business marketing and management ijbmm aims at the creation, dissemination and reinvention of knowledge, emphasized by the quintessence of extraordinary and innovative research works. American journal of research communication a case study challenges and threats for international business mohammad almotairi. Journal of international marketing strategy jims contents vol. Diversification as a corporate strategy and its effect on. In this regard, the importance of companies has increased significantly. Journal of marketing and consumer behaviour in emerging.
International journal of ayurveda and pharmaceutical chemistry. Aimed at both international marketing business scholars and practitioners at senior. The international journal of consumer studies provides an international forum for academic and research papers with a focus on how consumers can enhance their security and well being. International journal of marketing studies rg journal. Academic journals database is a universal index of periodical literature covering basic research from all fields of knowledge, and is particularly strong in medical research, humanities and social sciences. Jerry wind, whartons director of the sei center for advanced studies in management, companies can be socially responsible, provide more nutritional and.
The journal comprises of research on market and competition behaviors in the economy. Journal of international business and cultural studies. February 2012 116 cultural differences and communication issues in international mergers and acquisitions. Our multidimensional mission is to promote awareness of and compatibility with the dynamics of study area among scholars. The goal of the journal is to provide an acknowledged international information field on marketing. Sussie morrish is associate professor of marketing at the u niversity of canterbury. In studying relationship marketing, both the transaction cost analysis and social exchange theory concepts can be used to explain and conceptualize relationshipmarketing paradigms.
Marketing planning, market orientation and business. It provides rigorous but accessible articles for readers concerned about the broad spectrum of issues related to trade, industry competitiveness, and economic integration. Critical determinants for mobile commerce adoption in vietnamese small and mediumsized enterprises. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as marketing research, market segmentation, positioning. Kamerade hanta, university of birmingham, united kingdom dr. The marketing policy of windows 95 governed by microsoft has shown the influence and power of. A case study challenges and threats for international. Archives international journal of marketing studies ccse. Balaton, corvinus university of budapest, hungary dr. International journals of marketing and technologyijmt is a refereed research journal which aims to promote the links between management and it. In the marketing literature, the subliminal advertising study conducted at a new.
All articles are published in pdf format and require a pdf reader. In addition, its often difficult to figure out where to start and what resources to use. Journal of marketing and consumer behaviour in emerging markets. International journal of research in marketing elsevier. Jim focuses on marketing topics within an international context. The goal of the journal is to provide an acknowledged international information field. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as. In the presentday competitive scenario, when products are perceived by the customers as valuedeliveryvehicle, extensions of their personality and possessions enhancing their status in society, the companies are forced to look beyond just product innovation and price leadership to retain their strategic advantage in the market. International journal of bric business research ijbbr volume 3, number 1, february 2014 2 this is because a merger often takes place between two companies that are equal in size and stature and with their cooperation, thus the term merger of equals. The international journal of enterprise information systems ijeis provides comprehensive coverage and understanding of the organizational, people, and technological issues of eis. The journal of marketing and consumer behaviour in emerging markets jmcbem is an academic journal which aims at the dissemination of studies from a range of areas including marketing, consumer behaviour, consumer research and consumption, in addition, it intends to include case studies, as well as new concepts and practices reflecting. This is an area that has received less attention from researchers in recent years, and accordingly we brie.
Home international journal of marketing studies ccse. The journal focuses on issues related to the development and implementation of new methodologies and technologies, which improve the operational objectives of an organization. Design, development, justification, and implementation of eis including erp and ec will be discussed. A qualitative approach to understanding hawaiian apparel manufacturers exports. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. In recent years, business intelligence has become one of the top topics in the german and international it market.
Floh 49 nationale identifikationsstarken als bestimmungs gro. Sectoral marketing and emerging trends, teheshwar singh. Issue 4 2016 international marketing and corporate social responsibility. International journal of science and research ijsr issn online. Licensed under creative commons attribution cc by a study on digital marketing and its impact p. International journal of business and social science vol. Published by the canadian center of science and education, ijms aims to.
Official journal of the european marketing academy marketing. Also relationships are built on future promises as much as on past behavior. The effects of using business intelligence systems on an. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a highquality medium for the dissemination of. International journal of marketing studies ijms journal description. Posted on aug 9, 2018international journal of marketing studies is calling for submission of papers for the vol. Third we conceptualize the role of relationship marketing to competitive marketing strategy. Pdf digital trends and practice on the hungarian market katalin tari. International journal of marketing studies, 31, 2011, 1289. The journal presents scholarly and managerially relevant articles on international marketing. Academic journals database contains complete bibliographic citations, precise indexing, and informative abstracts for papers from a wide. International journal of marketing practices, 2016, 31. A study of chinese firms geng cui, tsangsing chan and yuanyuan zhang 1 exploring drivers of internationalization of smes in an emerging economy case studies. In the study, first we examine the nature of relationship marketing.
International journal of business marketing and management. Volume 26, 2020 vol 25, 2019 vol 24, 2018 vol 23, 2017 vol 22, 2016 vol 21, 2015 vol 20, 2014 vol 19, 20 vol 18, 2012 vol 17, 2011 vol 16, 2010 vol 15, 2009 vol 14, 2008 vol, 2007 vol 12. Relationship marketing situations are far from perfect. International journal of marketing editorial editorial a. Kozlinskis, head of the editorial board, riga international school of.
International journal of enterprise information systems. Submit a paper to the international journal of online. Pdf the purpose of this study is to evaluate the influence of. The marketing management journal issn 1534973x is published semi annually. International journal of marketing practices, 2016, 32. In the last five years alone fy08fy its revenues have shot up over threefold to around rs 1,300 crore for the year ended march 31, 20, based on revenue clocked by its franchisees in the country. Published in international journal of research in marketing, 11. The mission of the international journal of online marketing ijom is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. Posted on jan 26, 2018as you are aware, printing and delivery of journals results in causing a significant.
Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy. By using bi systems, companies are supported in making their businesscritical data and processes transparent and intelligent. A study of consumers buying behavior in relation to green products. Conducting valuable international market research has always been somewhat of a challenge due to the overwhelming amount of information available, high subscription costs, and time commitment required. Second we lay out the framework of competitive marketing strategy and delineate the position of relationships. Global journal of management and business research. This may not be true always or for all the companies that merge. Fourth we empirically test the role of relationship marketing. Clearly, an attempt to assign studies in a mutually exclusive manner to one of these three viewpoints would be ill advised, because the firm, industry, and environmental levels. Current international journal of marketing studies ccse. Issue 3 2016 advancing the international marketing research agenda with.
International journal of export marketing ijexportm. All journal articles featured in journal of marketing for higher education vol 29 issue 2. Analyzing the effectiveness of marketing strategies in the. Pdf international journal of marketing research worldacademic. Asia pacific journal of marketing and logistics and other international journals. International journal of marketing management ijmm. International journal of marketing studies ijms is an international, doubleblind. This study examines in some depth the influences of selfesteem and customer decision making on the male consumer behavior in purchasing. The effect of merging of government ministries in zimbabwe, promise zvavahera, national university of science and. A case study challenges and threats for international business. The marketing policy of windows 95 governed by microsoft has shown the influence and power of opinion leaders rosen 2000. Bibliographic data for series maintained by canadian center of science and education. Easy and rapid publishing the international journal of marketing management ijmm is an international online journal in english published half yearly. Trust is a central component in the development of relationship between organizations and customers and a.
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